The queue for World of Coca-Cola is not unlike the queues for a ride at Six Flags – it’s long, it’s in the sweltering Georgia heat, they play videos to keep you entertained, and they have multiple check points to make you feel like you’re getting closer to the ride. Even the name is reminiscent of an amusement park – it’s a whole world of Coca-Cola, like a whole world or land of Disney. How is it that a simple museum can make itself seem on the same level as an amusement park?
Before the tour begins, you’re shuffled into a lobby and given a bottled Coke to enjoy while you wait for the red doors at the front of the room to open and take you into The Loft.
In this room are Coke advertisements and promotional products from all around the world, spanning from the brand’s 125 years. Notable artifacts are the first Coke soda dispenser – a Coca-Cola urn – and some groovy Coca-Cola pants from the 70s.
The next stop is the theatre for a short film of memorable moments shared around the world with Coca-Cola.
Then you are free to explore the inside of the World of Coca-Cola.
Milestones of Refreshments
In this exhibit, you can walk through the entire history of the Coca-Cola Company. You’ll start at its beginning with Dr. John S. Pemberton’s pharmaceutical pursuits and Coke’s introduction to the world at the soda fountains. You’ll also learn about the Coke contour bottle, with its distinctive shape that can be easily recognized in the dark or lying broken on the ground. Near the end of the exhibit, you’ll learn about the brand’s sponsorship in global events like the Olympics, and you may even have the opportunity to hold an Olympic Torch.
The Vault is where the secret formula for Coca-Cola is stored. But before you get there, you’ll have to do a little searching through an interactive exhibit on the origins of the secret formula, copycats trying to replicate the formula, how the owners have kept the formula safe, and all the myths and legends of those who claim to know the true formula.
Here you’ll be able to watch a slowed-down process of bottling Coke using the same equipment and process as full-sized bottling plants.
Meet the Coca-Cola Polar Bear
My favorite part of the tour is meeting and taking a picture with the Coca-Cola Polar Bear. The polar bear debuted in a Coca‑Cola print ad in France in 1922 and then appeared in periodical ads for the next 70 years. The modern polar bear made his debut in the 1993 “Always Coca‑Cola” campaign in a television ad called “Northern Lights” and has appeared in numerous television and print ads since. The polar bear has become one of the most popular symbols of Coca-Cola advertising.
Go In Search of the Secret Formula in a multi-sensory movie experience.
Perfect Pauses Theatre
In this theatre, you can view Coca-Cola advertisements from around the world.
Pop Culture Gallery
In this exhibit, you can see how fans made the brand a pop culture icon. The gallery features artwork by famous artists such as Andy Warhol, James Rosenquist and Elena Zolotnitsky.
The last stop of the tour is the tasting room, where you can try 100+ Coca-Cola product drinks from around the world. The five world tasting stations are arranged geographically with beverages that are unique to that region. Off to the side is the Coca-Cola tasting station where you can taste different Coke family brands from Diet Coke to Cherry Coke. Tasting all the flavors is a challenge, but when you need a break, take a seat in by the window behind the Coca-Cola tasting station. When you exit, pick up a commemorative bottle of Coke on your way to the Coca-Cola gift shop.
Have you tried all 100+ Coca-Cola products? Let me know in the comments!