Inside the World of Coca-Cola

World of Coca-Cola

The queue for World of Coca-Cola is not unlike the queues for a ride at Six Flags – it’s long, it’s in the sweltering Georgia heat, they play videos to keep you entertained, and they have multiple check points to make you feel like you’re getting closer to the ride. Even the name is reminiscent of an amusement park – it’s a whole world of Coca-Cola, like a whole world or land of Disney. How is it that a simple museum can make itself seem on the same level as an amusement park?

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