Atlanta Brick Con Review: What to Expect at Georgia’s Biggest LEGO Event
From massive LEGO cityscapes to intricate builds you have to see to believe, Atlanta Brick Con is a must-visit event for LEGO fans of all ages. This family-friendly convention features incredible displays, character meet-and-greets, and plenty of LEGO vendors.
When I first learned about Atlanta Brick Con, I knew I had to take Kevin — he’s a huge LEGO fan. So we (and a few friends… all adults, by the way) headed out to explore this Atlanta LEGO convention and see what all the hype was about.
If you’re wondering whether Atlanta Brick Con is worth the visit, here’s what to expect and how to make the most of it.
About Atlanta Brick Con
Atlanta Brick Con is one of the South’s largest LEGO fan conventions, drawing thousands to this annual LEGO expo in Georgia.
This two-day event is filled with everything LEGO, including large creations on display, build zones, games, guest speakers, vendors, and more. The event is perfect for LEGO fans of all ages: kids around us were mesmerized by the intricate builds — even the adults couldn’t stop taking photos.
Atlanta Brick Con 2026 takes place from February 7, 2025 from 10 a.m. to 5 p.m. and February 8, 2025 from 10 a.m. to 4 p.m. at the Gas South Convention Center in Duluth, Georgia. This year’s event is presented by BrickFanExpo.
What to Expect at Atlanta Brick Con: Top Things to Do
Whether you’re a lifelong LEGO lover or bringing curious kids for a day of fun, Atlanta Brick Con is packed with interactive experiences, jaw-dropping creations, and hands-on activities. Here’s what you won’t want to miss:
1. Shop Rare LEGO Sets & Custom Creations
If you’ve ever spent hours trying to track down a missing mini-figure or that one rare piece to complete a set, the vendor hall will feel like LEGO heaven.
You’ll find both new and vintage sets, plus hard-to-find mini-figures, bulk bricks, and collector’s items. Kevin and I even got to build our own custom LEGO mini-figures — his wore a snazzy sweater vest, while mine rocked an all-purple outfit (on brand, of course).
Beyond the bricks, vendors like ATL Brick, Bricker Builds, and Brick Mania offer everything from LEGO jewelry to detailed art prints and fidget toys made from bricks.
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2. Marvel at Massive Fan Builds
If your kids love LEGO, they’ll light up the moment they see the sprawling city build buzzing with mini figures.
The fan creations are truly the heart of Atlanta Brick Con.
Think giant LEGO cities buzzing with mini-figures, elaborate train systems weaving through tunnels, and builds that bring your favorite movies and TV shows to life — all made entirely from bricks.
One of the coolest parts? Many displays include hidden Easter eggs for kids (and adults!) to hunt for, turning it into a low-key scavenger adventure.
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3. Build Something Awesome in the LEGO Zones
This isn’t just a look-and-don’t-touch event. Atlanta Brick Con has dedicated build zones where visitors of all ages can get creative.
From adding a skyscraper to the Architecture Zone to letting kids loose in the LEGO Kids Zone, there’s space for everyone to build. You’ll also find STEM stations, art areas, and thousands of bricks to bring your ideas to life.
4. Join in Races, Games & Challenges
Get competitive at the Race Ramps, where you can build a LEGO car and see if yours is fastest down the track.
Prefer a more hands-on challenge? Try your skills at the Challenge Zone, where builders compete in timed competitions and freestyle builds. There’s even an RC LEGO car off-road race that had everyone cheering from the sidelines when we went!
5. Meet LEGO Celebrities and Characters
Throughout the event, you’ll spot life-sized LEGO characters roaming the convention — perfect for photo ops!
And don’t skip the speaker sessions: You can hear directly from LEGO Masters contestants, seasoned Master Builders, and even a few surprise guests like magicians and fan-favorite creators.
It’s a great way to hear behind-the-scenes stories and get inspired by what’s possible with just a pile of bricks.
2026 Atlanta Brick Con Event Details
The 2026 Atlanta Brick Con takes place at the Gas South Convention Center in Duluth on February 7, 2025 — February 8, 2025. Saturday’s events take place from 10 a.m. to 5 p.m. Sunday’s events take place from 10 a.m. to 4 p.m.
Atlanta Brick Con tickets cost $20 online for Sunday afternoon admission (beginning at 1 p.m.), $21 online for Saturday afternoon admission, and $25 for all day admission. Admission is available for full price at the door (they have a limited number of door tickets available). Admission for children 2 and under is free. I’ll also note that there’s an additional almost $5 in fees buying online, so be prepared for that.
They also sell a Special Printed Brick Add-on for an additional $5 to your ticket where you’ll get an Atlanta Brick Con 2026 Brick.
Location: 6400 Sugarloaf Pkwy, Duluth, GA 30097
Price: $23-$30 per person
If you’re a huge LEGO fan, you’ll definitely want to check out the LEGO Discovery Center in Atlanta!
Tips for Visiting Atlanta Brick Con
Make the most of your day at Georgia’s biggest LEGO event with these quick tips:
- Arrive early to beat the crowds: Mornings tend to be less packed, so you’ll have more space to enjoy the displays and activities.
- Buy tickets online to secure your spot: Atlanta Brick Con often sells out, so don’t wait to grab tickets.
- Don’t forget to bring a bag for purchases: With so many awesome vendors, chances are you’ll leave with more than you planned!
- Leave time to explore nearby restaurants in Duluth: The Gas South District is close to plenty of great spots to grab lunch or dinner after the event.
Would I Go Again?
Absolutely — especially if you’re a LEGO fan or have one in your life. Atlanta Brick Con delivered way more than I expected. From the massive, detailed builds to the interactive zones and custom vendors, it was the kind of event that made everyone in our group (yes, even the adults) feel like a kid again.
If you’re looking for a fun, low-pressure outing that sparks creativity and nostalgia, this event is totally worth checking out. I’d go again in a heartbeat — and next time, I might even plan to stay longer just to take it all in.
Atlanta Brick Con FAQ
What is Atlanta Brick Con?
Atlanta Brick Con is a large LEGO expo in Atlanta featuring incredible brick-built displays, hands-on building zones, vendors selling rare LEGO sets and pieces, and activities for LEGO enthusiasts of all ages.
Is Atlanta Brick Con worth it?
If you or your kids love LEGO, it’s absolutely worth it! The event showcases incredibly detailed creations by expert builders, and offers plenty of interactive experiences for families, kids, and adult fans alike.
Where is Atlanta Brick Con held?
The event is typically held at the Gas South Convention Center in Atlanta, Georgia. The venue offers plenty of space for exhibits, vendors, and workshops.
When is Atlanta Brick Con?
Dates can vary year to year, but it’s often held in late-January or early-February. Check the official Atlanta Brick Con website or social media for the most up-to-date schedule.
Can I buy LEGO at Atlanta Brick Con?
Yes! There are dozens of vendors selling everything from retired sets and mini-figures to custom pieces, artwork, and hard-to-find accessories. Bring a budget — it’s a LEGO fan’s dream marketplace.
How long should I plan to stay?
Most families spend 2–3 hours exploring the convention floor. If you’re a serious collector or builder, you may want to stay longer for panels and workshops.
Is Atlanta Brick Con kid-friendly?
Definitely. Kids will love the building zones, play pits, and creative displays. It’s especially popular for families with kids aged 5–12, though older fans enjoy it just as much.
Do I need to buy tickets in advance?
It’s highly recommended. Atlanta Brick Con often sells out, especially for Saturday sessions. Buying early also gives you access to early-bird pricing and preferred entry times.
Is parking available at Gas South Convention Center?
Yes, there’s parking available at the venue (usually paid). It can fill up quickly during peak hours, so arriving early is a good idea.
Can I bring my own LEGO creations?
Only registered exhibitors can display builds at the event. However, there are free-build areas where attendees can get creative with LEGO on-site.
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If you need more things to do while visiting Atlanta, check out these top posts:
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Cheers!
Paige
Have you attended Atlanta Brick Con, an Atlanta LEGO convention? Let me know in the comments!
