Is your family full of LEGO fans? Ours is too! The LEGO Discovery Center at Phipps Plaza in Atlanta is perfect for LEGO-lovers.
Read on to find out what makes LEGO Discovery Center Atlanta a must-visit attraction for families and to get an insider’s guide to making the most of your visit.
About LEGO Discovery Center Atlanta
A fun-filled LEGO attraction first came to Phipps Plaza in Buckhead in 2012, then called LEGOLAND Discovery Center. The popular kids’ attraction closed in 2022 for a much-needed renovation.
In 2023, the attraction re-opened as LEGO Discovery Center Atlanta. The $5 million refresh added a new DUPLO area, a new spaceship-building station, and a new racing VR experience.
LEGO Discovery Center Atlanta Attractions
Let’s take a look inside the LEGO Discovery Center at Phipps Plaza!
You begin your adventure to LEGO Discovery Center by creating your own Minifigure to bring with you on your journey.
In the Minifigure Creator area, you’ll choose a torso, head, legs, and hair/hat accessory. You’ll then take pictures of your Minifigure at different interactive zones throughout the Discovery Center.
Once you have your Minifigure, you’ll move on to the Kingdom Quest ride. That’s right, LEGO Discovery Center has a ride! You’ll totally have forgotten by now that you’re in the middle of a mall.
On the Kingdom Quest Ride, you’ll hop aboard a family-sized chariot to go rescue the captured Princess. Each rider gets a laser shooter, and you’ll try to zap the trolls, skeletons, spiders, and bats, that are hold the Princess hostage.
This is a really fun ride that you’ll want to do over and over again to see who in your family can get the highest score!
The Great LEGO Race VR Experience
Another great ride that the Discovery Center has is The Great LEGO Race VR Experience. You’ll race through a virtual LEGO World, steering clear of flying objects as you soar high in the air and fly into lava caves.
Note that this experience is NOT included with your regular admission, but it is included in the upgraded admission or as an add-on. You must be 6 years or older to participate in this experience.
Miniland is one of my favorite parts of the experience. This miniature creation of Atlanta was created from more than 1.5 million bricks.
The replica recreates Atlanta’s most beloved landmarks, from the capitol building to the Westin Peachtree Plaza to Stone Mountain. There’s Zoo Atlanta complete with panda bears, Truist Park with a Braves game going on, and Mercedes Benz Stadium with a miniature Falcons game.
How many Atlanta landmarks can you find?
DUPLO Park is made for younger kids. Youngsters ages 5 and under can visit DUPLO Park and play with the large DUPLO bricks so they can learn to build, too.
In this area, there’s a dinosaur carousel, duck fishing, a construction challenge wheel, and a slide.
Put your creative skills to the test in the Build Adventures area! This is a fun area for LEGO creators who like to put together racing cars and things with wheels.
Create your own LEGO car and launch it off the many ramps in this area, or race your cars to see who can build the fastest car.
You can race through a pyramid, try to jump your car over an alligator, and race down a volcano that has a loop-de-loop and a jump at the end.
Spaceship Build & Scan
In the Spaceship Build & Scan area, you get to build your very own LEGO Spaceship and then launch it into cyberspace (a.k.a. a digital video game).
You get to build and customize your spaceship just the way you like it. Then you’ll head to the control center to scan your creation and watch it come to life on the video game screen in front of you. Then you’ll launch and take a journey through space, blasting asteroids and visiting planets.
Pirate Adventure Island
Pirate Adventure Island is an adorable soft play area with a LEGO-themed pirate ship. You can have all kinds of swashbuckling fun here!
Climb around the play set on ropes, ladders, and slides. You can raise and lower a flag, send up giant soft LEGO bricks on a conveyor belt, and have all kinds of pirate adventures.
The 4D Cinema is an immersive adventure that brings the film you’re watching to life!
The movie selection changes periodically, so check their website to see what’s showing when you visit.
Things to Do at LEGO Discovery Center Atlanta
Discover more things to see and do on your visit to LEGO Discovery Center Atlanta.
Learn to Build Like a Master Model Builder
Join a workshop to meet the Master Model Builders who will show you how to improve your LEGO building skills.
You’ll get to build a special LEGO creation based on themes chosen by the Master Model Builders.
Meet Your Favorite LEGO Characters
Your favorite LEGO characters love making an appearance at LEGO Discovery Center Atlanta!
You can snap a photo with your favorite larger-than-life LEGO characters on your visit.
Dine at the LEGO Café
The LEGO Café is the perfect place to recharge during your day of LEGO discovery.
On the menu, you’ll find burgers, chicken sandwiches, hot dogs, personal-sized pizzas, snacks from chips to pretzels, and frozen treats like Dippin’ Dots and frozen lemonade. They also have hot teas and coffees.
Visit the LEGO Retail Shop
The LEGO Discovery Center Retail Shop is where you’ll find all your most-wanted LEGO builds and creations to take home with you. There are so many LEGO products at this store!
And you don’t even have to visit the LEGO Discovery Center in order to visit the LEGO Shop. The shop is open as a regular retail store in the mall.
Attend a Special Event
Throughout the year, LEGO Discovery Center Atlanta holds special events celebrating holidays like Halloween and Christmas.
They occasionally have adult-only events as well so that you can visit even without the kiddos. This is how Kevin and I got to go. It’s also why all my pictures have cobwebs and spooky stuff — because it was a Halloween event!
Visiting LEGO Discovery Center Atlanta
Admission: You have three admission options for LEGO Discovery Center Atlanta:
- Regular admission costs $18.99 on Mondays-Thursdays (weekdays) and $25.99 on Fridays-Sundays (weekends) for ages 3+.
- Upgrade your admission to include a LEGO Minifigure and Digital Photos for $26.99 on weekdays and $33.99 on weekends.
- Upgrade your admission to include a LEGO Minifigure, Digital Photos, and the VR Experience for $32.99 on weekdays and $38.99 on weekends.
There are also ticket extras that you can add-on individually. These include:
- An Activity Pack and Lanyard for collecting stamps and solving puzzles around the attraction for $6.
- A Minifigure to take home with you for $6.
- The Great LEGO Race VR Experience (for ages 6+) for $6.
- A LEGO Minibuild to take home with you for $7.
Hours: Hours vary by date. Check their calendar for the updated opening times before you go.
Typically, the attraction is open from 10 a.m. to 5 p.m. on Mondays-Fridays, to 7 p.m. on Saturdays, and to 6 p.m. on Sundays. You can expect extended hours for school holidays.
How to get there: LEGO Discovery Center Atlanta is located in Phipps Plaza in Buckhead. Once you’re inside the mall, LEGO Discovery Center is on the third floor near the AMC movie theater.
If you’re driving, take the Lenox Road exit off I-85 South or GA 400 and turn onto Lenox Road. Take Lenox Road to Phipps Plaza.
If you’re coming via MARTA, take the North/North Springs Line to Buckhead Station and Phipps Plaza will be on the left a few blocks north on Peachtree Road. Or take the Northeast/Doraville train to the Lenox Station and Phipps Plaza will be on the right a few blocks west on Lenox Road.
Parking: Parking at Phipps Plaza is free. the closest parking to LEGO Discovery Center is in front of Davio’s Italian Steakhouse. If parking in the parking deck, the closest parking is in Monarch Court.
Accessibility: They are fully accessible for visitors with disabilities and wheelchair users. Complimentary wheelchairs are provided by Phipps Plaza at the Guest Services counter on level 1 of Monarch Plaza.
LEGO Discovery Center Atlanta FAQ
LEGOLAND Discovery Center Atlanta reopened in 2023 as LEGO Discovery Center Atlanta.
The typical visit takes about 2-3 hours. You are welcome to stay for as long as you would like.
There is the Kingdom Quest ride and The Great LEGO Race VR Experience.
No, adults 18+ cannot visit LEGO Discovery Center Atlanta without children (unless there is a special adults-only event). Adults must be accompanied by at least one child (age 17 or under) to enter LEGO Discovery Center Atlanta.
No, kids will need to be accompanied by at least one adult (ages 18+) and supervised at all times.
LEGO Discovery Centers are suitable for, and typically most enjoyed by, children ages 3-12. There is a DUPLO Park specially made for kids 5 and under. The Center welcomes kids up to aged 17.
Generally, LEGO Discovery Center Atlanta is quietest after 2 p.m.
Re-entry to LEGO Discovery Center is not permitted. Once inside, you’re free to stay as long as you’d like, but you will not be permitted to exit and re-enter without purchasing another admission ticket.
LEGO Discovery Center Atlanta is located in the Phipps Plaza mall in Buckhead. Once inside the mall, you’ll go up to the third floor and find the LEGO Discovery Center near the AMC movie theater.
Top Atlanta Tours
With so much to see, Atlanta can be overwhelming for any first-time traveler. To take some of the stress out of planning your visit, opt for a guided tour! Check out this list of the top Atlanta tours to help you make the most of your time in Georgia’s capital city.
- 90-Minute Guided Sightseeing Tour by E-Car
- Atlanta’s Black History and Civil Rights Tour
- Midtown Atlanta Food & Cocktail Tour
Craving More Atlanta Activities?
If you need more things to do while visiting Atlanta, check out these top posts:
- A Guide to Visiting the Georgia Aquarium
- A Guide to Visiting World of Coca-Cola
- A Guide to Visiting the Computer Museum of America in Atlanta
- Atlanta Brick Con: A LEGO Fan Event For All Ages
Ready to visit Atlanta, Georgia? Plan your trip with these tips.
- Get Familiar With the City: Check out my Ultimate Guide to Atlanta to help plan your trip!
- Book Your Flight: Find the cheapest flights using Skyscanner, my favorite flight search engine.
- Find Accommodation: You can find top hotels in Atlanta using Booking.com.
- Save on Attractions: Save 44% on admission to Atlanta’s top attractions using the Atlanta CityPASS.
Have you visited the LEGO Discovery Center in Atlanta? Let me know in the comments!