Dive inside the history Coca-Cola at this popular museum in Downtown Atlanta! Check out this guide to World of Coca-Cola to help plan your visit.
The queue for World of Coca-Cola is not unlike the queues for a ride at Six Flags — it’s long, it’s in the sweltering Georgia heat, they play videos to keep you entertained, and they have multiple check points to make you feel like you’re getting closer to the ride.
Even the name is reminiscent of an amusement park — it’s a whole world of Coca-Cola, like a whole world of Disney. How is it that a simple museum can make itself seem on the same level as an amusement park?
About World of Coca-Cola
World of Coca-Cola is a museum showcasing the history of the Coca-Cola Company. The original museum was located at Underground Atlanta from 1990-2007 before moving to its current location just a few blocks away from where John Pemberton created the original Coca-Cola formula.
Explore Inside World of Coca-Cola
Before your tour begins, you enter a lobby and receive a bottled Coke to enjoy while you wait for the red doors at the front of the room to open and take you into The Loft.
Inside the Loft are Coke advertisements and promotional products from all around the world, spanning from the brand’s 125 years. Notable artifacts are the first Coke soda dispenser, a Coca-Cola urn, and some groovy Coca-Cola pants from the 70s.
The next stop is the Coca-Cola Theater for a short film of memorable moments shared around the world with Coca-Cola.
After the film, you are free to explore the rest of the World of Coca-Cola exhibits at your own pace.
Milestones of Refreshments
In the Milestones of Refreshments exhibit, you can walk through the entire history of the Coca-Cola Company. You’ll start at its beginning with Dr. John S. Pemberton’s pharmaceutical pursuits and Coke’s introduction to the world at the soda fountains.
You’ll also learn about the Coke contour bottle, with its distinctive shape that can be easily recognized in the dark or lying broken on the ground.
Near the end of the exhibit, you’ll learn about the brand’s sponsorship in global events like the Olympics, and you may even have the opportunity to hold an Olympic Torch.
The Vault of the Secret Formula
The Vault is where they store the secret formula for Coca-Cola.
But before you get there, you’ll have to do a little searching through an interactive exhibit on the origins of the secret formula, copycats trying to replicate the formula, how the owners have kept the formula safe, and all the myths and legends of those who claim to know the true formula.
At the Bottle Works, you’ll be able to watch a slowed-down process of bottling Coke using the same equipment and process as full-sized bottling plants.
Meet the Coca-Cola Polar Bear
My favorite part of the tour is meeting and taking a picture with the Coca-Cola Polar Bear.
The polar bear debuted in a Coca‑Cola print ad in France in 1922 and then appeared in periodical ads for the next 70 years.
The modern polar bear made his debut in the 1993 “Always Coca‑Cola” campaign in a television ad called “Northern Lights” and has appeared in numerous television and print ads since. The polar bear has become one of the most popular symbols of Coca-Cola advertising.
Go In Search of the Secret Formula in a multi-sensory movie experience at the 3-D Theater. You’ll follow an eccentric scientist as he tries to find the secret ingredient in every bottle of Coke.
Perfect Pauses Theater
In the Perfect Pauses Theater, you can view Coca-Cola advertisements from around the world.
Pop Culture Gallery
In the Pop Culture Gallery, you can see how fans made the brand a pop culture icon. The gallery features artwork by famous artists such as Andy Warhol, James Rosenquist, and Elena Zolotnitsky.
In the Scent Discovery exhibit, you let your nose guide you through sweet, fruity, and spicy smells. A Coca-Cola Ambassador will lead your group through the discovery to guess the origin of a variety of scents.
You’ll learn about the anatomy of smell, and you’ll determine which aroma profiles and Coca-Cola beverages may be your new favorite.
The last stop of the tour is the Taste It! tasting room, where you can try 100+ Coca-Cola product drinks from around the world. The five world tasting stations are arranged geographically with beverages that are unique to that region.
Off to the side is the Coca-Cola tasting station where you can taste different Coke family brands from Diet Coke to Cherry Coke.
Tasting all the flavors is a challenge, but when you need a break, take a seat in by the window behind the Coca-Cola tasting station. When you exit, pick up a commemorative bottle of Coke on your way to the Coca-Cola gift shop.
Things to Do at World of Coca-Cola
There’s more fun to be had at the World of-Coca-Cola!
Attend Special Events
World of Coca-Cola doesn’t hold a ton of special events, but every once in a while you can catch one, usually when Coca-Cola is promoting a new flavor. For Halloween one year, we got to explore the museum after dark for an adults-only costume event in honor of their new Fanta flavor.
Find a Refreshing Gift at the Coca-Cola Store
If you’re a Coca-Cola fanatic like me, you’ll love the Coca-Cola Store. They sell a ton of merchandise from decorative items to apparel to accessories. They even have one-of-a-kind art pieces, many of which are unique to this store.
Dine at the Bottle Cap Café
The Bottle Cap Café offers healthy snacks, lunch options, and treats. The café is open Monday through Thursday from 10:30 a.m. to 4 p.m. and Friday through Sunday from 10:30 a.m. to 5 p.m.
Visiting World of Coca-Cola
Location: 121 Baker St NW, Atlanta, GA 30313
Admission: Tickets for World of Coca-Cola cost $19 for adults, $17 for seniors, $15 for children aged 3 to 12, and free for toddlers 2 and under. All active duty, reserves, and retired members of the U.S. Armed Forces can receive free entry.
Get discount tickets and expedited entry to the World of Coca-Cola with the Atlanta CityPASS! This attraction pass gets you discounted admission to Atlanta’s top 5 attractions and saves you lots of time and money.
Hours: World of Coca-Cola’s hours vary by day. Typically, you can expect the museum to be open Monday through Thursday from 10 a.m. to 5 p.m. in the fall/winter and until 6 or 7 p.m. in the spring/summer; and Friday through Sunday from 10 a.m. to 6 p.m. in the fall/winter and until 7 or 8 p.m. in the spring/summer.
Parking: Parking is available at World of Coca‑Cola parking garage for $17 per vehicle. There are other paid parking options in Downtown Atlanta as well.
World of Coca-Cola FAQ
How long does it take to experience the World of Coca‑Cola?
The average visit time for World of Coca-Cola is approximately 2 hours.
What is the Beverly at World of Coca-Cola
Beverly is a carbonated soft drink produced for Coca-Cola’s Italian market. You can taste the beverage at the Taste It! station at World of Coca-Cola. The bitter-tasting drink (like that of a grapefruit rind) has become notorious for being the worst-tasting drink at World of Coca-Cola.
Does World of Coca-Cola have food?
Yes, the World of Coca-Cola Bottle Cap Café offers healthy snacks, lunch options, and treats.
Does World of Coca-Cola offer any discounts?
You can get discount tickets and expedited entry to the World of Coca-Cola and four other Atlanta attractions with the Atlanta CityPASS!
World of Coca-Cola also offers complimentary admission to all active duty, reserves, and retired members of the U.S. Armed Forces.
Craving More Atlanta Activities?
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Ready to visit Atlanta, Georgia? Plan your trip with these tips.
- Get Familiar With the City: Check out my Ultimate Guide to Atlanta to help plan your trip!
- Book Your Flight: Find the cheapest flights using Skyscanner, my favorite flight search engine.
- Find Accommodation: You can find top hotels in Atlanta using Booking.com.
- Save on Attractions: Save 44% on admission to Atlanta’s top attractions using the Atlanta CityPASS.
Have you visited the World of Coca-Cola in Atlanta, Georgia? Let me know in the comments!