Art of the Brick Immersive Experience Review

LEGO-lovers will enjoy a trip to Art of the Brick Immersive Experience. Check out this review to learn more about visiting Art of the Brick Immersive Experience.

A special thanks to Fever for providing us with tickets to Art of the Brick Immersive Experience in Atlanta! As always, all opinions are my own.

Art of the Brick Immersive Experience is the internationally acclaimed LEGO art exhibition by Nathan Sawaya.

More than just a bunch of LEGO bricks, this immersive exhibit actually allows you to touch and interact with some of the art. You’ll never look at LEGO bricks the same way again!

Note: Art of the Brick Immersive Experience has left Atlanta. Check back for updates on where it will open next! You can also check out the similar, non-immersive version of the exhibit in Raleigh, NC and in Toulouse, France

Art of the Brick Immersive Experience Review

Your experience begins with a few photo opp LEGO creations and a giant wall of LEGO character heads. You’re given a short introductory video from Nathan Sawaya that explains what this new immersive version of his famed Art of the Brick exhibition is all about.

Then you’re off to explore different rooms of LEGO creations grouped by theme. You’ll see over 100 works of LEGO art using more than 1 million LEGO bricks.

There’s Sawaya’s iconic Yellow sculpture of a man ripping his chest open with thousands of yellow bricks spilling out, along with smaller versions in different colors.

Then you’ll pass through a room of selfie-friendly art with a rainy day and umbrella scene, floating clouds, and a row of colorful life-sized sculptures.

Next is a room of surreal sculptures that play with human form and emotion.

The room of sparkling skulls with mirrors on both ends starts you on the path to the more immersive part of the experience. You’ll then pass into a room of floating skulls and a light display where you can watch mesmerized as the skulls dance in front of you.

The next room features 360° projections, music, and oversized sculptures, one measuring 25 feet long. There are benches and poof seating where you can sit and enjoy.

Then you’ll pass into another immersive experience room with 360° projections and music, this time with a theme that celebrates nature. Get to know the animals that make up different habitats, like the polar bear, a giraffe, a lion, and more. There are giant bean-bag chairs where you can sit and watch the projections.

The experience ends with a trip through the gift shop. Here, you can also color your own picture of Sawaya’s LEGO creations or build your own LEGO art in the brick pit. As you leave, you’ll also find a café / bar space where you can relax and unwind after your experience.

What Was Great About the Experience

• I loved being able to interact with the art and take pictures with and touch some of the pieces.
• The Kinetic Skulls was an unexpected surprise for me, and I thought it was such a fun piece.
• The nature 360° projection was probably our favorite part (I was hooked the moment I saw a bear!). Each animal sculpture was so impressive, and I loved the projection of each animal in its natural habitat.

What Was Not So Great

• While I loved being able to interact with some of the artwork, I wish there had been a little more indication of when it was okay to touch. Some pieces that I thought were definitely “do not touch” pieces didn’t “do not touch” signs. And some pieces that felt like photo opps didn’t have the camera symbol on the ground but also didn’t say “do not touch”. Especially since this is an art exhibition that appeals to children, clearer indication is always better.
• The first 360° projection was a little boring and went on a little too long. It was a lovely animation of bricks falling and changing color, I just don’t think it needed to last as long as it did.

Art of the Brick Immersive Experience Details

Art of the Brick Immersive Experience has left Atlanta. Check back for updates on where it will open next!

Admission starts at $29.90 for adults and $17.90 for children. Ticket prices vary based on date and time of experience as well as type of admission. There are discounts for seniors, students, military, family bundles, and group bundles. Children under 4 are free. Children under 14 must be accompanied by an adult.

Standard Admission includes entry to the experience on your selected date and time. VIP Admission includes skip-the-line entry to the experience on your selected date and time plus a surprise merchandise item. Premium Flex VIP Admission includes skip-the-line entry to the experience at any time on your selected date plus a surprise merchandise item.

The entire experience will take about 40-60 minutes. We only took 40 minutes to go through it all.

Note: The experience contains strobe lighting in some of the immersive rooms.

This is a different, immersive version of the Art of the Brick exhibition that is currently on display in Raleigh, NC and in Toulouse, France.

Looking for more immersive experiences?

Do you just love visiting immersive experiences? Me too! Check out these immersive experience reviews:

• Jurassic World: The Exhibition — Review
• Dino Safari: A Walk-Thru Adventure — Review
• Harry Potter: The Exhibition Review
• Stranger Things: The Experience Review
• Step Inside the World of Monet at This Immersive Experience

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Cheers!

Paige

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